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Program and Schedule


July 9, Friday

8:30-8:45 AM

Welcome and Opening Remarks: Drs. Shu-Hsing Li, Hsinchun Chen, Roger Chiang, Andy Wen-Hua Chen

8:45-9:30 AM

Keynote Session: Dr. Hsinchun Chen (University of Arizona): “Business and Market Intelligence 2.0”

9:30-11 AM

BI Research and Education.  Speakers:

  • Dr. Roger Chiang (University of Cincinnati): “Perspectives of Business Intelligence Education”
  • Dr. Ee-Peng Lim (Singapore Management University): “Reciprocal Relationships in Human Networks: A Business Intelligence Perspective”
  • Dr. Carson Woo (University of British Columbia): “Conceptual Modeling and Business Intelligence"

11-11:30 AM

Coffee Break

11:30-12 AM

Mr. Charles Cheng (Principal Consultant, Oracle Taiwan): "Better Customer Insight in Business Operation of Financial Service Industry"

12-12:30 PM

Dr. Jung-Sing Jwo (Digiwin Group, China): "Enterprise’s C4ISR"

12:30 PM-1:30 PM


1:30-2:00 PM

Kuo-Rong Peng (SAS Institute Taiwan Ltd.): "Using Business Analytics for More Efficient Business Management in the Healthcare Industry"

2:00 - 2:30 PM

Brandon Chen (Manager, Ernst & Young, Taiwan):  "Business Intelligence – The Right Practice Fundamentals Overview"

2:30 - 3:30 PM

BI for Healthcare. Speakers:

  • Dr. Fred Yang (Physician Executive, Vice President of Healthcare Corporation of Asia (HCCA))
  • Dr. Ming-Hui Hsu, MD, PhD (CIO, Wan Fang Medical Center, Taipei)
  • Mr. Wen-Hsin Chang, MPH (Vice President, Chang Hua Christian Hospital, Changhua)
  • Dr. Hsinchun Chen (University of Arizona)

3:30 - 4:00 PM

Coffee Break

4:00 - 5:00 PM

BI for Financial and Banking Industry.  Panelists (see additional panel details below):

  • Mr. Eennis H.Y. Lai (AVP, SYSTEX CORP., Banking Business Unit)
  • Mr. Dennis Chen (CIO, Shin Kong Financial Holding Company)
  • Mr. Sunny Tzou (First VP, Taipei Fubon Commercial Bank Co., Ltd.)
  • Mr. Roven Wang (Senior Consultant, SYSTEX CORP., The Department of Business Intelligence)
  • Dr. Shu-Hsing Li (National Taiwan University)

5:00 PM

Workshop Ends



Panel discussion

"BI Applications in the Financial Industry"

  1. The Dilemma between Efficiency and Cost
  2. BI for Corporate Strategic Development
  3. Cloud Computing for BI
  4. The Day after Tomorrow: Sunset vs. Sunrise: Future Trends of BI


Mr. Eennis H.Y. Lai, AVP
SYSTEX CORP. Banking Business Unit

Panelist 1

Mr. Dennis Chen, CIO
Shin Kong Financial Holding Company

Panelist 2

Mr. Sunny Tzou, First VP
Taipei Fubon Commercial Bank Co., Ltd.

Panelist 3

Mr. Roven Wang, Senior Consultant
SYSTEX CORP. The Department of Business Intelligence

Information about the Panelists:

座談會主題:商業智慧在金融業之應用 BI Applications in Financial Industry:

子題1:效率與成本間之困境 * Efficiency and cost consideration
子題2:利用商業智能加強公司策略發展 * BI for corporate strategic development
子題3:以商業智能為主軸,落實雲端科技運算模式 * Cloud computing for BI
子題4:商業智能的未來趨勢 * Future trends of BI

Mr. Eennis H.Y. Lai, AVP
SYSTEX CORP. Banking Business Unit

Mr. Dennis Chen, CIO
Shin Kong Financial Holding Company

Mr. Sunny Tzou, First VP
Taipei Fubon Commercial Bank Co., Ltd.

Mr. Roven Wang, Senior Consultant
SYSTEX CORP. The Department of Business Intelligence


Speakers (printable biosketches):

Dr. Hsinchun Chen: “Business and Market Intelligence 2.0”

Dr. Hsinchun Chen

Dr. Hsinchun Chen is McClelland Professor of Management Information Systems at the University of Arizona. He received the B.S. degree from the National Chiao-Tung University in Taiwan, the MBA degree from SUNY Buffalo, and the Ph.D. degree in Information Systems from the New York University. Dr. Chen has served as a Scientific Counselor/Advisor of the National Library of Medicine (USA), Academia Sinica (Taiwan), and National Library of China (China). Dr. Chen is a Fellow of IEEE and AAAS. He received the IEEE Computer Society 2006 Technical Achievement Award and the INFORMS Design Science Award in 2008. He is the author/editor of 20 books, 25 book chapters, 200 SCI journal articles, and 130 refereed conference articles covering Web computing, search engines, digital library, intelligence analysis, biomedical informatics, data/text/web mining, and knowledge management. His recent books include: Mapping Nanotechnology Knowledge and Innovation (2008), Digital Government: E-Government Research, Case Studies, and Implementation (2007); Intelligence and Security Informatics for International Security: Information Sharing and Data Mining (2006); and Medical Informatics: Knowledge Management and Data Mining in Biomedicine (2005), all published by Springer. Dr. Chen was ranked #8 in publication productivity in Information Systems (CAIS 2005) and #1 in Digital Library research (IP&M 2005) in two bibliometric studies. He is Editor in Chief (EIC) of the new ACM Transactions on Management Information Systems (ACM TMIS) and the Associate EIC of IEEE Intelligent Systems....see full biosketches for more information.

Mr. Brandon Chen: “Business Intelligence – The Right Practice Fundamentals Overview”

Brandon Chen
Brandon Chen is the Manager at the Advisory service line of Ernst & Young, one of the leading professional services provider in Assurance, Advisory, Tax, and Transaction. Brandon has over 9 years of experience with Ernst & Young serving global and local accounts on IT / Risk Assurance and Advisory services. He is specialized in Information Security, IT Service Management, and IT Audit services; the industries that he is familiar with include insurance, government sectors, high tech, and manufacturing. He has a bachelors degree in Information Systems, obtained from The University of Melbourne.

Mr. Charles Cheng: “Business Intelligence – The Right Practice Fundamentals Overview”

Charles Cheng
Charles Cheng received his engineering degree in National Taiwan University and is currently a principal consultant of Oracle, an enterprise software company. He has accumulated abundant experience regarding solution implementation and IT related business consultancy; his areas of expertise range from corporate IT strategy and solutions architect, to analytical and operational customer relationship management solutions and project implementation. He is familiar with enterprise solutions, e.g., business intelligence, enterprise content management, master data management, and the adaptation of analytical results into business processes, such as customer relationship management and call center operations. He had helped many corporations successfully identify progressive IT initiatives and related transformational solutions. He is recently focused on CRM solutions in Oracle Taiwan.

Dr. Roger Chiang: “Perspectives of Business Intelligence Education”

Dr. Roger Chiang
Roger Chiang is associate professor of information systems at College of Business, University of Cincinnati. He received his B.S. degree in management science from National Chiao Tung University, Taiwan, M.S. degrees in computer science from Michigan State University and in business administration from University of Rochester, and Ph.D. degree in computers and information systems from University of Rochester. His research interests are in data and knowledge management and intelligent systems, particularly in database reverse engineering, database integration, data and text mining, document classification and clustering, domain knowledge discovery, and semantic information retrieval. He have served as the senior editor of The DATA BASE for Advances in Information Systems, and associate editor of Journal of Database Management, International Journal of Intelligent Systems in Accounting, Finance and Management and MIS Quarterly. He was the program co-chair of 22nd International Conference on Information Systems, Research in Progress Track, 2001, and ACM International Workshop on Web Information and Data Management in 2001, 2002 and 2003. His research has been published in a number of journals including ACM Transactions on Database Systems, Communications of the ACM, The DATA BASE for Advances in Information Systems, Data & Knowledge Engineering, Decision Support Systems, Journal of American Society for Information Science and Technology, Journal of Database Administration, Journal of Management Information Systems, and Very Large Data Base Journal. He currently works with Professors Hsinchun Chen and Veda Storey on a special issue on Business Intelligence Research for MIS Quarterly.

Dr. Jung-Sing Jwo: "Enterprise’s C4ISR"

Dr. Jwo

Jung-Sing Jwo is a renowned scholar of IT applications for enterprise management in the Asia-Pacific region. He is presently the Chief Technology Officer of DigiWin Group, one of the largest ERP providers in the greater China area. Before this position, he was professor of the Computer Science College at Zhejiang University, China. Dr. Jwo received his doctoral degree in computer science from Oklahoma University (U.S.) after graduating from National Taiwan University in machinery. Dr. Jwo holds several software patents and has published more than one hundred papers in the fields of parallel computing and software engineering. He is also the author of Java Discovery and a columnist for many IT and enterprise management magazines.

Mr. Eennis (Hung-Yueh) Lai

Mr. Eennis Lai
Eennis (Hung-Yueh) Lai is presently the Assistant Vice President (AVP) of the Banking Business Unit at SYSTEX Corporation, a leading provider of financial Information Technology (IT) solutions and the largest IT services vendor in the greater China and Taiwan region. He is an accomplished professional with achievements in both banking business and IT industries. He is also a certified expert in real estate appraisals. Prior to joining SYSTEX, he had headed the business & product developments department at Gemfor Information Company for 3 years, and then served as a distinguished bank officer in UWCCB (a subsidiary of Cathay Financial Holdings Company). He is familiar with most operations and business activities in banks in Taiwan, especially participating in and completing several important syndicated loans and innovative finance during the past 16 years while serving as a loan officer. He has also worked in the public sector, serving as a financial consultant for the Taipei Zoo and was a staff in the Taipei Tax Administrations office. He received his EMBA degree from National ChengChi University in Taiwan, majoring in Industry Policy & Financial Analysis. He is also a certified Real Estate Appraiser in Taiwan, with abundant experience in corporate and individual loan cases and collateral valuations, specifically used in calculating the mitigation while evaluating the Risk Weighted Asset. He was also a co-designer for the Basel II credit risk management system during 2003 to 2006.

Dr. Shu-Hsing Li

Dr. Li
Dr. Shu-Hsing Li received the bachelor’s degree in business administration from National Chengchi University in Taiwan, and the PhD degree in accounting from New York University. He is now Professor of Accounting at National Taiwan University, and Chair Professor of Accounting at Tunghai University. He has also taught at Rutgers University and the University of Hawaii at Manoa. His academic publications have appeared in the Accounting Review, Journal of Accounting, Auditing and Finance, European Journal of Operational Research, Review of Quantitative Finance and Accounting, IEEE Intelligent Systems, and other scholarly journals. He is currently the Editor of NTU Management Review, and the Director of Enterprise Risk Management and Business Intelligence Research Center at National Taiwan University. He is the leading scholar in Taiwan working on the transfer pricing for multinational companies.

Dr. Ee-peng Lim: “Reciprocal Relationships in Human Networks: A Business Intelligence Perspective”

Dr. Ee-peng Lim
Ee-Peng Lim is Professor of Information Systems at the Singapore Management University (SMU). His research interests include social network/web mining, information integration, and digital libraries. He is the principal investigator and co-PI of several research projects funded by A*Star, National Research Foundation (NRF) of Singapore, and DSO National Labs. He is currently an Associate Editor of the ACM Transactions on Information Systems (TOIS), Information Processing and Management (IPM), Journal of Web Engineering (JWE), IEEE Intelligent Systems, International Journal of Digital Libraries (IJDL) and the International Journal of Data Warehousing and Mining (IJDWM). He is a member of the ACM Publications Board and a member of the Steering Committee of two international conferences, International Conference on Asian Digital Libraries (ICADL) and Pacific Asia Conference on Knowledge Discovery and Data Mining (PAKDD).

Mr. Kuo-Rong Peng: "Using Business Analytics for More Efficient Business Management in the Healthcare Industry"

  Kuo-Rong Peng has 20 years experience in SAS Ltd. Taiwan in the SAS Business Support Division, Department of Consultancy Services. Kuo-Rong specializes in the areas of statistical analysis, data mining, ETL for building analytical data mart, and implementation of business intelligence platforms for healthcare customers. Kuo-Rong received the Masters degree in Statistics from National Tsing Hua University in 1984. His project experience includes: (1) Central Health Insurance Bureau data analysis system, responsible for building analytical environment for power user; (2) Taipei Veterans General Hospital EIS project, responsible for building hospital analytical data mart and executive information systems user interface; 3) International Commercial Bank of China Credit Card Application System Project, responsible for project management, analytical data mart building and  user interface build application development; (4) Hua Nan Financial Holdings customer intelligence project, responsible for training course planning and delivery.

Dr. Carson Woo: “Conceptual Modeling and Business Intelligence”

 Dr. Carson Woo
Carson Woo is Stanley Kwok Professor of Business, Sauder School of Business, University of British Columbia, and an associate member of the Department of Computer Science at the same University.  He received his B.Sc. (1981), M.Sc. (1983), and Ph.D. degrees (1988) in Computer Science from the University of Toronto.  His research interests include conceptual modeling, systems analysis and design, and requirements engineering.  In particular, he is interested in using conceptual models to help management in digesting information and deriving knowledge through documentation, investigation, and planning.  Carson is editor of Information Technology and Systems abstracts journal at the Social Science Research Network (ITS-SSRN) as well as serving on the editorial board of ACM Transactions on Management Information Systems, Requirements Engineering, and International Journal of Intelligent Information Technologies.  He is conference co-chair of the upcoming International Conference on Conceptual Modeling (ER’2010) to be held in Vancouver (Nov 1-4).  He has served as President of Workshop on Information Technology and Systems (WITS), Inc. (incorporated as a non-profit organization in 1999; formally the WITS steering committee) from January 2004 to December 2006, and chair of ACM Special Interest Group on Office Information Systems (SIGOIS) from July 1991 to June 1995.

Dr. Fred Yang

 Dr. Fred Yang

Fred Yang is a physician executive and is currently Vice President of Healthcare Corporation of Asia (HCCA), a hospital chain which owns and operates 5 hospitals and 4 long-term-care facilities in northern Taiwan. After graduating from National Taiwan University Medical School with an MD degree in 1994, Fred chose to pursue a career in healthcare management. He received the Master of Public Health (MPH) degree from Harvard University and MBA from Drucker School of Management in 1995 and 1997 respectively. Before going back to his country he also worked for Tenet Healthcare System, the second largest hospital chain in the US. In the past 10 years, Fred built the first multi-hospital system and has led the company to become a market leader in Taiwan’s hospital industry. He also founded ShareHope Medical Inc. in 2004, now a listed medical distribution company in Emerging Stock Exchange in Taiwan.