Edna Reid served as a Research Scientist in the Artificial Intelligence Laboratory and Hoffman E-Commerce Laboratory at the University of Arizona, Tucson, Arizona from 2003 through 2006. She was an Associate Professor with Nanyang Business School, NTU, Singapore and the president of the Society of Competitive Intelligence Professionals Singapore (SCIPSgp). Formerly, she was an entrepreneur with an Internet start-up in Malaysia. In 1993, she joined the School of Computer Engineering, Division of Information Studies, NTU. Her areas of specialization and research are competitive intelligence, web mining and elearning systems.
Prior to coming to Asia, Edna was at the School of Communications, Library and Information Services, Rutgers University, US. In 1990, she was a postdoctoral researcher at the University of California, Berkeley, where she conducted research in terrorism information services. Before her Silicon Valley experience, Edna was a senior systems analyst and data analyst team leader at private enterprises in Germany and Northern Virginia (US). She has analytical experience in the intelligence community.
Currently, Edna’s research explores a new competitive intelligence methodology for conducting web link analysis to identify and analyze an enterprise’s non-customer communities.
She has a book chapter entitled ‘Detecting and Analyzing Hidden Online Communities’ in a forthcoming book entitled ICT in Competitive Intelligence, Idea Press, 2004. Also, she has developed an elearning toolkit and collaborative assessment system for harnessing your information intelligence skills.
Edna holds a Doctorate from the University of Southern California, a Masters degree from the University of Maryland, and a postgraduate certificate in management information systems from American University. She is a member of several professional associations and a founding member of SCIPSgp.